Sunday, April 18, 2010

Another Freezee Happy Ending

I bought a refractometer from Charlie Downs in the U.S. Three weeks later it still hadn't arrived. He was listed on EBay as a great supplier. He was an expert in this specialized gadget and knew what he was talking about.
So I called him and he said that he "has my back" and he would actually resend one without my having to pay for it. However, I need it now! So we agreed that I would check at our local post office first. (It was sent regular U.S. mail to Israel).
Our post person said it wasn't there but similar packages take 2-3 weeks based on the ones still sitting on the shelves. I came back one evening and was given the phone number to Ramle post office but they can't track anything without a tracking number (duh).
Today I went in and low and behold she said she found it! EXCEPT that there is a problem. The little post office here was broken into. Some things were just found slightly damaged or maybe worse! The minute of explanation seemed like an hour until she pulled out the package. It was opened but not fully and not damaged and YEAH - we have a refractometer. Next post I might even explain what it does to make the Freezee perfect!

Monday, April 12, 2010

Freezee Weekly Update

We needed a stand for the machine to sit in our first location. Wood wasn't strong enough so we went with Steel.
We needed the syrup rushed here. Sending it by sea wasn't fast enough so we airlifted a bunch of it.
We needed water filters and electrical work done at the location. Next week wasn't good enough so we got them to do it within two days.
We needed names for the drinks. So we asked the hundreds of fans on facebook and got over two dozen answers.
We needed a larger tank of CO2 to give the Freezee it sparkling taste. So a guy came rushing over just before the store closed and looked over the measurements to get it done right.
We needed a Mehadrin Kashrut so Rav Lau gave us the OK which is perfect for Modiin.
We needed an additional syrup pump from the U.S. so they zipped it over to us by Fedex.
We needed a refractometer to measure the Brix level of the syrup to make sure each drink is formulated perfectly. So we reached a guy who advertises on EBay and got it sent straight over.
We needed the license for importing each flavor. Moshe's staff (and Josh's company) helped us get all the paperwork together and we paid online through our Mizrahi account so we could get it done quickly.
We needed a facebook page optimized, a twitter account opened and a website set up so Fran has been working diligently on getting us up and running.
We needed a hundred other things but I don't want to bore you cause all we need is a nice ice cold FREEZEE!

Wednesday, April 7, 2010

Getting Closer

The machine is here. The syrup is getting on the plane. The water line will be run tomorrow. The CO2 guy is going to be on location on Friday. That day we are finalizing our deal with our first test location in Modiin. The electrician will finish on Monday. The cabinet to hold the heavy machine will be worked on and will be done before Tuesday. We may be able to serve the first drink on Wednesday! Of course that means that Misrad Habriyut and Meches and a host of other things fall into place.

On another note, we are asking people to come up with names for our first three flavors. If your suggestion is used you will win something cool like a Freezee T Shirt or Cap. The flavors are Cola, Cherry and Blue Red Raspberry. We already got a few responses most noticably from Caryn G. and Brenda L. Keep 'em coming.