You can vote for your favorite flavor at our blog freezeeisrael.blogspot.com
While there you can also read the latest blog about Freezee in Israel.
Saturday, May 22, 2010
Freezee Publicity
We had a great article written in the Jerusalem Post. Yesterday, we also got written up in "Gilor News & Views" (Volume 5 #21 - Edition 217 - May 21, 2010). Although they had a lot of family news and pictures - A new baby grandchild including the Shalom Zachor and Brit and a family wedding, the editor still managed to put a picture of me standing next to the 2 meter roll up that Nati Y. designed. It has a big Freezee cup filled with Cherry Freezee sitting in Ice.
Monday, May 10, 2010
What's Been Going On??
In case you didn't hear...The first Freezee machine in Israel is up and running. A three flavor machine that has Chillin Cherry, Rippin Raspberry and Kola Kavod. Well the names aren't for sure as we are still taking suggestions.
It has been so busy but I wanted to share some news since my last blog. It looks like we are a go on the spots we want in Jerusalem for the next couple of machines. I can't wait to get one in the Tachana Merkazit. It should be very busy and lots of fun and hard work.
The machine has so many settings and readouts so that you can adjust all kinds of numbers to get the consistency, flavor, sweetness and coldness to the liking of the clientelle. However, we kept getting a bad reading from one of the three flavors. Finally something went wrong and, after testing, it seems that one of the parts is faulty. Thankfully, the machine comes with a great warranty and we should be OK pretty soon.
Our website is almost ready and I will announce here when you can sign up and get special coupons for discounts on the Freezee.
Our next shipment of syrup just made it through and should be delivered to our warehouse sometime this week. We are already talking about our next syrup order and have to decide on flavors. All input is welcome. Just send us a note on our facebook fanpage at
Freezee Israel.
Chill with a Freezee!
It has been so busy but I wanted to share some news since my last blog. It looks like we are a go on the spots we want in Jerusalem for the next couple of machines. I can't wait to get one in the Tachana Merkazit. It should be very busy and lots of fun and hard work.
The machine has so many settings and readouts so that you can adjust all kinds of numbers to get the consistency, flavor, sweetness and coldness to the liking of the clientelle. However, we kept getting a bad reading from one of the three flavors. Finally something went wrong and, after testing, it seems that one of the parts is faulty. Thankfully, the machine comes with a great warranty and we should be OK pretty soon.
Our website is almost ready and I will announce here when you can sign up and get special coupons for discounts on the Freezee.
Our next shipment of syrup just made it through and should be delivered to our warehouse sometime this week. We are already talking about our next syrup order and have to decide on flavors. All input is welcome. Just send us a note on our facebook fanpage at
Freezee Israel.
Chill with a Freezee!
Sunday, April 18, 2010
Another Freezee Happy Ending
I bought a refractometer from Charlie Downs in the U.S. Three weeks later it still hadn't arrived. He was listed on EBay as a great supplier. He was an expert in this specialized gadget and knew what he was talking about.
So I called him and he said that he "has my back" and he would actually resend one without my having to pay for it. However, I need it now! So we agreed that I would check at our local post office first. (It was sent regular U.S. mail to Israel).
Our post person said it wasn't there but similar packages take 2-3 weeks based on the ones still sitting on the shelves. I came back one evening and was given the phone number to Ramle post office but they can't track anything without a tracking number (duh).
Today I went in and low and behold she said she found it! EXCEPT that there is a problem. The little post office here was broken into. Some things were just found slightly damaged or maybe worse! The minute of explanation seemed like an hour until she pulled out the package. It was opened but not fully and not damaged and YEAH - we have a refractometer. Next post I might even explain what it does to make the Freezee perfect!
So I called him and he said that he "has my back" and he would actually resend one without my having to pay for it. However, I need it now! So we agreed that I would check at our local post office first. (It was sent regular U.S. mail to Israel).
Our post person said it wasn't there but similar packages take 2-3 weeks based on the ones still sitting on the shelves. I came back one evening and was given the phone number to Ramle post office but they can't track anything without a tracking number (duh).
Today I went in and low and behold she said she found it! EXCEPT that there is a problem. The little post office here was broken into. Some things were just found slightly damaged or maybe worse! The minute of explanation seemed like an hour until she pulled out the package. It was opened but not fully and not damaged and YEAH - we have a refractometer. Next post I might even explain what it does to make the Freezee perfect!
Monday, April 12, 2010
Freezee Weekly Update
We needed a stand for the machine to sit in our first location. Wood wasn't strong enough so we went with Steel.
We needed the syrup rushed here. Sending it by sea wasn't fast enough so we airlifted a bunch of it.
We needed water filters and electrical work done at the location. Next week wasn't good enough so we got them to do it within two days.
We needed names for the drinks. So we asked the hundreds of fans on facebook and got over two dozen answers.
We needed a larger tank of CO2 to give the Freezee it sparkling taste. So a guy came rushing over just before the store closed and looked over the measurements to get it done right.
We needed a Mehadrin Kashrut so Rav Lau gave us the OK which is perfect for Modiin.
We needed an additional syrup pump from the U.S. so they zipped it over to us by Fedex.
We needed a refractometer to measure the Brix level of the syrup to make sure each drink is formulated perfectly. So we reached a guy who advertises on EBay and got it sent straight over.
We needed the license for importing each flavor. Moshe's staff (and Josh's company) helped us get all the paperwork together and we paid online through our Mizrahi account so we could get it done quickly.
We needed a facebook page optimized, a twitter account opened and a website set up so Fran has been working diligently on getting us up and running.
We needed a hundred other things but I don't want to bore you cause all we need is a nice ice cold FREEZEE!
We needed the syrup rushed here. Sending it by sea wasn't fast enough so we airlifted a bunch of it.
We needed water filters and electrical work done at the location. Next week wasn't good enough so we got them to do it within two days.
We needed names for the drinks. So we asked the hundreds of fans on facebook and got over two dozen answers.
We needed a larger tank of CO2 to give the Freezee it sparkling taste. So a guy came rushing over just before the store closed and looked over the measurements to get it done right.
We needed a Mehadrin Kashrut so Rav Lau gave us the OK which is perfect for Modiin.
We needed an additional syrup pump from the U.S. so they zipped it over to us by Fedex.
We needed a refractometer to measure the Brix level of the syrup to make sure each drink is formulated perfectly. So we reached a guy who advertises on EBay and got it sent straight over.
We needed the license for importing each flavor. Moshe's staff (and Josh's company) helped us get all the paperwork together and we paid online through our Mizrahi account so we could get it done quickly.
We needed a facebook page optimized, a twitter account opened and a website set up so Fran has been working diligently on getting us up and running.
We needed a hundred other things but I don't want to bore you cause all we need is a nice ice cold FREEZEE!
Wednesday, April 7, 2010
Getting Closer
The machine is here. The syrup is getting on the plane. The water line will be run tomorrow. The CO2 guy is going to be on location on Friday. That day we are finalizing our deal with our first test location in Modiin. The electrician will finish on Monday. The cabinet to hold the heavy machine will be worked on and will be done before Tuesday. We may be able to serve the first drink on Wednesday! Of course that means that Misrad Habriyut and Meches and a host of other things fall into place.
On another note, we are asking people to come up with names for our first three flavors. If your suggestion is used you will win something cool like a Freezee T Shirt or Cap. The flavors are Cola, Cherry and Blue Red Raspberry. We already got a few responses most noticably from Caryn G. and Brenda L. Keep 'em coming.
On another note, we are asking people to come up with names for our first three flavors. If your suggestion is used you will win something cool like a Freezee T Shirt or Cap. The flavors are Cola, Cherry and Blue Red Raspberry. We already got a few responses most noticably from Caryn G. and Brenda L. Keep 'em coming.
Thursday, March 25, 2010
Wow it is almost Pesach!
I have been incredibly busy with Freezee and Pesach sort of snuck up on me. The good news is that after today, I get to sleep a little and catch up with the family. Can't really do anything to move ahead with Freezee during Pesach.
However, the first machine just cleared customs and should arrive in our offices just before Pesach. The syrup is on the way and we have a great Facebook fan page set up and being worked on as we speak.
If we get everything together soon we should have a test machine all set up right after Pesach and then we can get everyone to try the Freezee!
Got to get back to scrubbing the house :)
However, the first machine just cleared customs and should arrive in our offices just before Pesach. The syrup is on the way and we have a great Facebook fan page set up and being worked on as we speak.
If we get everything together soon we should have a test machine all set up right after Pesach and then we can get everyone to try the Freezee!
Got to get back to scrubbing the house :)
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